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Stephen Gomez Business Coaching
Steve's experience as a business coach and trainer in the beauty and welleness industry spans over 31 years. He has coached over 700 salons, spas and clinics to increase sales and grow profits. He has delivered trainings all across the United States and internationally in countries like Ireland, England, Italy, Russia, Mexico, Canada, Colombia and Puerto Rico to name a few. He annually served as a judge of the North American Hairstyling Awards (NAHA) Salon MBA Category and was a finalist of the 2024 Educator of the Year. Steve has written two books: Financial Fitness: Systems To increase Salon & Spa Profitability and Interdependent Leadership: Create a Culture of Inclusive Growth. He has also worked as a subject matter expert, writer and content developer for companies such as Milady, DMK International, L'anza Healing Haircare, Sola Salon Studios, Fantastic Sams, Alexander's Aesthetics and the Professional Beauty Association (PBA).
Steve
Gomez
Date
As a leader, the reality is that your staff supports your salon as much as your customers, and that a powerful team can make a huge impact in your business. This course teaches recruitment strategies that helps you attract the right people at the right time. It helps you work internally to ensure that you keep the people you find and support them to have an amazing career with you!
Topics covered:
· Create systems that strengthen onboarding and retention
· Maximize your advertising effectiveness to recruit the best talent in your area
· Improve interview techniques to identify if the applicant is right for you
This class is complimentary with the purchase of your 2-day show pass! Get your show pass early and save. REGISTER NOW »
Need help purchasing your show pass? Please contact PremiereCustomerService@informa.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.
In today's competitive market it is more important than ever to distinguish yourself and your offerings. This requires you to have a complete understanding of your competitive advantages and craft a consistent and thought-out way of delivering it. This session will outline branding concepts, giving you suggestions on evaluating the strengths and effectiveness of your strategy while providing you with steps to take to create a plan that improves results.
You will learn:
· 3 components to a powerful brand
· How to create & launch successful promotions
· Understanding the branding cycle in your salon or spa
This class is complimentary with the purchase of your 2-day show pass! Get your show pass early and save. REGISTER NOW »
Need help purchasing your show pass? Please contact PremiereCustomerService@informa.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.
Making more money means turning more top line sales into bottom line results! This is usually easier said than done. Until now! This class identifies 5 critical areas that will help give your bottom line a boost. You will understand how to become more financially organized while learning how to manage 5 key performance indicators.
This class is complimentary with the purchase of your 2-day show pass! Get your show pass early and save. REGISTER NOW »
Need help purchasing your show pass? Please contact PremiereCustomerService@informa.com or call (800) 335-7469, 9am to 5pm ET, Monday – Friday.