This course is designed for both aspiring and seasoned hairstylists who want to start or elevate their business through effective branding strategies, exceptional customer service, and marketing techniques that are guaranteed to make you money without having to make daily posts on instagram.

Throughout this course, you will explore the fundamentals of building a unique brand identity that reflects your personal style and resonates with your target audience. You'll learn how to create an impactful online presence, including effective use of social media platforms, personal websites, retail and client engagement strategies that showcase your skills and personality.

Key topics will include:
 - Defining Your Brand: Discover what sets you apart and how to communicate your unique selling proposition to potential clients.
- Social Media Mastery: Learn how to leverage platforms like TikTok, Instagram Google business and Yelp to showcase your work, drive traffic to your chair, and build a community around your brand.
- Client Experience: Understand the impact of exceptional customer service and how to create a welcoming and memorable salon experience that keeps clients coming back.
- Retention Strategies: Dive into effective techniques for building loyalty, from rebooking, personalized follow-ups and selling retail to maintaining ongoing communication.

By the end of this course, you will have the tools and knowledge to create a strong brand that not only attracts clients but also fosters lasting relationships. Join us to transform your hairstyling practice into a thriving business that stands out in a sea of so many.

This class is complimentary with the purchase of your 2-day show pass! Get your show pass early and save. REGISTER NOW »

Need help purchasing your show pass?
Please contact PremiereCustomerService@informa.com or call (800) 335-7469, 9am to 5pm ET, Monday - Friday